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Vendée brioche: an iconic sweet treat to discover

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Vendée brioche: an iconic sweet treat to discover

Brioche de Vendée

An iconic speciality of the Vendée region, Vendée brioche is loved for its braided shape, soft crumb and orange blossom or rum flavour. Found in local markets and bakeries, it is an essential part of the region's culinary traditions.

It's impossible to visit the Vendée without coming across this famous golden brioche, often enjoyed during family celebrations or gourmet breakfasts. Its elegant braiding and light texture make it a unique product, recognised by a Protected Geographical Indication (PGI).
 

Made with simple, high-quality ingredients — flour, eggs, butter, milk and sugar — it can be enjoyed on its own, toasted or even with a savoury accompaniment such as foie gras. More than just a pastry, it is a distillation of the local terroir and conviviality, to be savoured on the spot or taken home in your suitcase.
 

Whether you're by the sea or in the countryside, don't miss out on this iconic treat: just one bite is enough to bring a little bit of the Vendée back with you.